100%

USA · est. 1982 · Mid-Premium price band

MTB

Downhill

Enduro

Urban

Editorial Overview

Founded in 1982, 100% began as a motocross brand focused on delivering high-performance gear. Over the years, it expanded into the cycling industry, particularly mountain biking, with a strong emphasis on downhill and enduro disciplines. The brand is known for its bold designs, durability, and commitment to racing culture.

Performance Metrics verified manufacturer specifications

Fit Profile

Performance-oriented fit with a focus on mobility and protection for aggressive riding styles.

Sizing Notes

Helmets and eyewear follow standard sizing charts; apparel runs true to size with options for slim and relaxed fits.

Manufactured In

China, Vietnam

Warranty

Limited lifetime warranty on helmets, 1-year warranty on eyewear and apparel.

Signature Technology proprietary innovations

Smartshade lens technology for eyewear, MIPS integration in helmets, and durable, abrasion-resistant fabrics for apparel.

Ride Profiles intended environments

Disciplines focus MTB · Downhill · Enduro · Urban

Ride type Racing · Training

Pro team sponsor 100% Factory Racing 100% World Tour Downhill Team

Gender patterns Men's ✓ Women's ✓ Unisex ✓

Community & Culture global integration

Sponsorship of amateur and professional athletes, support for local MTB and motocross events.

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Directory record

This brand record is compiled from publicly available sources and kept up to date as facts change.

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Frequently Asked unbiased specifications

What does 100% make?

Helmets, Eyewear, Apparel, Accessories, across MTB, Downhill, Enduro, Urban riding.

What is 100%'s specialization?

Mixed. 100% is based in USA (North America).

What kind of riding is 100%'s kit designed for?

Racing, Training.

Where is 100% from?

USA, founded in 1982.

Does 100% supply a professional team?

Yes — 100% Factory Racing, 100% World Tour Downhill Team.

Does 100% run small or large?

Helmets and eyewear follow standard sizing charts; apparel runs true to size with options for slim and relaxed fits.

Where is 100% manufactured?

China, Vietnam

Is 100% worth the mid-premium price?

That's yours to judge — the record states: Mid-Premium price band. Limited lifetime warranty on helmets, 1-year warranty on eyewear and apparel..