AGU
Netherlands · est. 1976 · Mid-Premium price band
Road
MTB
Gravel
Urban
Commuting
Founded in 1976 in the Netherlands, AGU began as a pioneer in cycling apparel, focusing on high-performance and innovative fabrics. The brand quickly gained recognition for its technical expertise and commitment to rider comfort, becoming a staple in European cycling. Over the decades, AGU expanded its product range to include road, MTB, and urban cycling gear, while maintaining its Dutch design heritage and emphasis on sustainability.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
OEKO-TEX
Signature Technology proprietary innovations
AGU Coldblack® (UV-reflective fabric), AGU Dry® (moisture-wicking), AGU Aeroflex® (stretch fabrics)
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Urban · Commuting
Ride type Racing · Training · Endurance · Leisure · Commuting
Pro team sponsor AGU Shimano Cycling Team
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
AGU Cycling Academy for young talents, sustainability partnerships with local cycling clubs
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