ASSOS
Switzerland · est. 1976 · Luxury price band
Road
Gravel
Triathlon
Cyclocross
Founded in 1976 in Switzerland, ASSOS pioneered high-performance cycling apparel with a focus on innovation and Swiss precision. Originally a small workshop, it grew into a global leader in luxury cycling gear, known for its technical fabrics and ergonomic designs. ASSOS remains committed to performance-driven products for professional and amateur cyclists alike.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
PFC-free
Signature Technology proprietary innovations
Coldblack® (UV-reflective fabric), GripFit (adjustable waistbands), and seamless construction for reduced friction.
Ride Profiles intended environments
Disciplines focus Road · Gravel · Triathlon · Cyclocross
Ride type Racing · Training · Endurance
Pro team sponsor BORA-hansgrohe
Groupama-FDJ
AG2R Citroën Team
Gender patterns Men's ✓ Women's ✓
Community & Culture global integration
ASSOS supports various cycling events and teams, including grassroots initiatives and pro-level sponsorships.
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