Craft
Sweden · est. 1977 · Mid-Premium price band
Road
MTB
Gravel
Triathlon
Commuting
Urban
Founded in 1977 in Sweden, Craft began as a performance apparel brand focused on functional sportswear. Originally specializing in cross-country skiing, Craft expanded into cycling in the 1990s, leveraging its expertise in moisture management and thermal regulation. The brand is known for its Scandinavian design ethos, combining minimalist aesthetics with high-performance functionality.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
OEKO-TEX
Signature Technology proprietary innovations
Craft uses proprietary technologies like VentAir, WarmCore, and Pro Zero for moisture management, warmth, and wind protection.
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Triathlon · Commuting · Urban
Ride type Racing · Training · Endurance · Leisure · Commuting
Pro team sponsor Team Virtu Cycling
Craft-Bambus Cycling Team
Craft-RBH Global
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
Craft supports various grassroots cycling and running events, as well as sustainability initiatives like garment recycling programs.
Related Categories keep browsing the directory