dhb
UK · est. 2011 · Budget-Mid price band
Road
MTB
Gravel
Urban
Commuting
dhb was launched in 2011 as Wiggle's in-house cycling apparel brand, offering high-quality, performance-oriented gear at accessible prices. The brand focuses on delivering value without compromising on technical features, catering to both amateur and serious cyclists. dhb has grown rapidly by leveraging Wiggle's supply chain and customer base, becoming a popular choice for riders seeking affordable yet functional apparel.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
Signature Technology proprietary innovations
Aerolite and Aeron fabrics for breathability and aerodynamics
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Urban · Commuting
Ride type Training · Endurance · Leisure · Commuting
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
Sponsorship of local cycling clubs and events
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