Endura
UK · est. 1993 · Mid-Premium price band
Road
MTB
Gravel
Cyclocross
Enduro
Urban
Commuting
Founded in 1993 in Scotland, Endura began as a small brand focused on high-performance cycling apparel. Known for its no-nonsense approach and commitment to durability, Endura quickly gained a reputation for quality and innovation. The brand is deeply rooted in the Scottish cycling scene and has expanded globally while maintaining its core values of sustainability and performance.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
PFC-free
Signature Technology proprietary innovations
DWR (Durable Water Repellency) treatments, Coldblack® technology for heat reduction, and Thermolite® insulation for thermal regulation.
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Cyclocross · Enduro · Urban · Commuting
Ride type Racing · Training · Endurance · Leisure · Commuting · Touring
Pro team sponsor Movistar Team
Bahrain Victorious
EF Education-EasyPost
Canyon//SRAM Racing
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
Endura supports local cycling clubs, environmental clean-up initiatives, and partners with charities like the Scottish Association for Mental Health (SAMH).
Related Categories keep browsing the directory