Giro
USA · est. 1985 · Mid-Premium price band
Road
MTB
Gravel
Cyclocross
Downhill
Enduro
Urban
Commuting
Founded in 1985 by Jim Gentes in Santa Cruz, California, Giro revolutionized cycling helmets with its innovative designs and commitment to safety. Originally focused on ski and cycling helmets, Giro expanded into eyewear, apparel, and shoes, becoming a leader in performance cycling gear. Acquired by Vista Outdoor in 2016, Giro continues to push boundaries in protective and performance technology while supporting professional and amateur cyclists worldwide.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
Signature Technology proprietary innovations
MIPS (Multi-directional Impact Protection System), Roc Loc fit system, Vivid lens technology.
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Cyclocross · Downhill · Enduro · Urban · Commuting
Ride type Racing · Training · Endurance · Leisure · Commuting
Pro team sponsor EF Education-EasyPost
Lidl-Trek
Ineos Grenadiers
Jumbo-Visma
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
Giro's 'Ride Together' initiative promotes inclusivity and diversity in cycling. Sponsors grassroots events and athlete development programs.
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