HUUB
UK · est. 2011 · Mid-Premium price band
Triathlon
HUUB was founded in 2011 by Dean Jackson, a former competitive swimmer and triathlete, with a focus on performance-driven triathlon apparel and wetsuits. The brand quickly gained recognition for its innovative designs, particularly in aerodynamics and buoyancy, collaborating with athletes and engineers to optimize performance. HUUB has since become a leading name in triathlon, known for its scientific approach to product development and commitment to athlete support.
Performance Metrics verified manufacturer specifications
Signature Technology proprietary innovations
AeroDynamic Design, Archimedes Buoyancy System (for wetsuits), 3:5 Profile Cut (for triathlon suits)
Ride Profiles intended environments
Disciplines focus Triathlon
Ride type Racing · Training · Endurance
Pro team sponsor BMC Pro Triathlon Team
HUUB Wattbike Test Team
Gender patterns Men's ✓ Women's ✓
Community & Culture global integration
HUUB Triathlon Club, sponsorship of age-group athletes, and educational content on aerodynamics and performance.
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