KJUS
Switzerland · est. 2000 · Luxury price band
Road
MTB
Gravel
Urban
Commuting
Founded in 2000 by Lasse Kjus, a Norwegian Olympic ski champion, KJUS initially focused on high-performance ski apparel. The brand expanded into cycling in the 2010s, leveraging its expertise in technical fabrics and ergonomic design to create premium cycling wear. Known for its Swiss precision and Scandinavian design ethos, KJUS combines functionality with luxury aesthetics.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
PFC-free
Signature Technology proprietary innovations
37.5® Technology (moisture management), KJUS 3L Membrane (waterproofing), Free Motion 3D (ergonomic fit), and LaserDry (targeted ventilation).
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Urban · Commuting
Ride type Racing · Training · Endurance · Leisure
Pro team sponsor Groupama-FDJ (skiing, cross-over partnerships)
Gender patterns Men's ✓ Women's ✓
Community & Culture global integration
KJUS supports alpine sports development through partnerships with ski federations and cycling clubs. Engages in sustainability initiatives like PFC-free production and Bluesign-certified materials.
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