Lazer
Belgium · est. 1919 · Mid-Premium price band
Road
MTB
Gravel
Triathlon
Cyclocross
Urban
Commuting
Founded in 1919 in Belgium, Lazer is one of the oldest cycling helmet brands in the world. Originally a leather goods manufacturer, Lazer transitioned to helmets in the 1970s and has since become a leader in helmet innovation, safety, and design. The brand is known for its commitment to rider protection and has equipped numerous professional cycling teams over the decades.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
Bluesign
Signature Technology proprietary innovations
KinetiCore (adjustable impact protection system), RollSys (adjustable fit system), ARS (Advanced RollSys System)
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Triathlon · Cyclocross · Urban · Commuting
Ride type Racing · Training · Endurance · Leisure · Commuting
Pro team sponsor Lotto Soudal
Bora-Hansgrohe
Deceuninck-Quick Step (historically)
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
Partnerships with cycling safety advocacy groups and helmet recycling programs.
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