Mavic
France · est. 1889 · Premium price band
Road
MTB
Gravel
Cyclocross
Downhill
Enduro
Track
Urban
Founded in 1889 in Annecy, France, Mavic began as a manufacturer of bicycle touring accessories. Over the decades, it became a pioneer in cycling innovation, introducing the first aluminum rims in the 1930s and the first tubeless tire system (UST) in the 1990s. Mavic is renowned for its high-performance wheels and components, trusted by professional cyclists and enthusiasts alike.
Performance Metrics verified manufacturer specifications
Signature Technology proprietary innovations
UST (Universal System Tubeless), ISM (Inter Spoke Milling), Maxtal alloy, Exalith braking surface, QRM (Quick Release Mechanism) hubs.
Ride Profiles intended environments
Disciplines focus Road · MTB · Gravel · Cyclocross · Downhill · Enduro · Track · Urban
Ride type Racing · Training · Endurance · Leisure
Pro team sponsor Groupama-FDJ
AG2R Citroën Team
Cofidis
Movistar Team
EF Education-EasyPost
Gender patterns Men's ✓ Women's ✓ Unisex ✓
Community & Culture global integration
Mavic supports various cycling events and teams globally, including the Mavic Neutral Service at major races like the Tour de France.
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