Rule28
UK · est. 2016 · Mid-Premium price band
Road
Gravel
Triathlon
Founded in 2016 by a group of cyclists and engineers, Rule28 set out to create high-performance, aerodynamic cycling apparel without the premium price tag. The brand quickly gained recognition for its innovative designs and commitment to quality, becoming a favorite among amateur and professional cyclists alike. Rule28 emphasizes aerodynamics, comfort, and sustainability in its products.
Performance Metrics verified manufacturer specifications
Sustainability Index materials & ethics audit
OEKO-TEX
Signature Technology proprietary innovations
Coldblack® fabric treatment for UV protection and heat reduction; laser-cut, seamless construction for aerodynamics.
Ride Profiles intended environments
Disciplines focus Road · Gravel · Triathlon
Ride type Racing · Endurance · Training
Pro team sponsor Ribble Weldtite Pro Cycling
Saint Piran
Gender patterns Men's ✓ Women's ✓
Community & Culture global integration
Supports grassroots cycling clubs and events; partners with environmental initiatives to reduce waste in the cycling industry.
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